Moot Notes

Marketing used to involve a lot interruptions. Marketers and advertisers placed ads in newspapers to spread the word about a product or service.

Other efforts were subtler, such as paying celebrities to endorse a brand or showing a favorite character using a specific dish soap. Others were more in line with today’s content marketing: educational brochures placed on front desks, checklists sent to your home, and sponsored articles published in popular magazines.

The Rise and Fall Of the Content Farm

The internet was a great place to produce cheap, high-quality content quickly. Companies realized that they could get new customers by answering customer questions, rather than producing expensive printed materials.

Many businesses “hack” the system using shady SEO techniques to get their useless content higher up on search results pages.

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Google was quick to catch on and started rewarding quality content and punishing junk. Marketers today face a unique challenge, but also a chance. The internet has made it easier for consumers to access more information. Consumers can decide which media they want and which ones they prefer to ignore.

What is the solution? Content marketing.

What is Content Marketing?

Content marketing aims to be the media customers love to consume. Content marketing does not interrupt a TV program, but it is the TV program.

Content marketing doesn’t have to be limited to one media type. It can span many channels and formats, with new ones being created every day.

Content marketing can be:

• Blog
• Loose-leaf printed material
• Movie, TV Show, or YouTube Episode
• Podcast
• Video game
• Book
• Facebook, Instagram or LinkedIn post
• Interactive content such as quizzes or interactive content

Why Content Marketing is Important

Let’s now discuss what content marketing is and why it is so important. Content marketing is designed to engage and attract consumers while also creating value for businesses using a content marketing strategy. Here are some questions we can answer.

How can you build loyalty between customers and businesses?

Loyalty is about showing customers that your business values them more than just customers. You can monitor feedback channels and provide solutions for common problems. You can make them feel special by making sure they are valued customers and highlighting their accomplishments. Customers can share their experiences and ideas with others.

How can you increase conversions?

Conversions occur when the target audience completes the desired action (e.g., clicking on an advertisement, reading a blog or purchasing a product or service). Make sure you use a clear call-to-action (CTA), and mention a trusted authority figure.

How can you build a sense community around a brand’s products?

First, identify the brand beyond your products and services to create a sense community. Define what makes people emotionally invested in your brand. Find your audience and use your content marketing strategies to engage them. Give them reasons to keep coming back. Encourage new conversations and respond to questions.

How can you demonstrate to your audience that your products and/or services solve their problems?

You must first understand the problems of your prospects before you can show them how your products and services solve them. Customers and employees in sales, support and service can provide information. Use images and videos to demonstrate specific uses of tools and apps. Make sure to let the audience know what your needs are.

What are the benefits of content marketing?

Companies and customers both benefit from effective content marketing. What value can content marketing bring to companies?

Client’s lifetime value (CLV), increases

The lifetime value of a client is the amount of revenue that they generate throughout their entire relationship with the company. You want your client to come back to you for more of your products and services. Clients will be interested in quality content that is relevant and useful.

Lowers customer acquisition costs (CAC).

Customer acquisition cost (CAC), is the cost of acquiring a client through marketing and sales. A good piece of content can reach large audiences and produce results over time. This lowers the CAC. This allows the sales team to concentrate on client contact and personalization.

Generates leads

If you offer content that answers customers’ questions but they have to fill out a form to access it, this information is called a lead. The information can be viewed and decided if the lead will become a client. Customers will come to you because of the content.

Increased coverage leads to more sales

Content marketing allows you to have a smaller number of pieces of content that has greater coverage. This increases the chance of sales. Content marketing can reach more customers than salespeople could, and it is always available. Targeting potential customers with targeted content can help drive the audience to the sale or final decision.

Site traffic grows

Growing site traffic is all about content creation. Search engine optimization (SEO), and keyword optimization are key components of generating search traffic from a good piece of content. If you optimize content and make sure that it is useful and satisfying, people will find it. This will increase their interest in it. Promote relevant content via email marketing campaigns or social media to increase brand awareness and drive more traffic to your site.

Leading brands use content marketing

Do you remember the Coca-Cola commercial that asked everyone to search for the Coca-Cola can or bottle bearing their name? Did you ever “Share a Coca-Cola” with anyone? This was a prime example illustrating the power of content marketing and a great idea. Coca-Cola Australia discovered that young people admired the brand’s iconic status, but didn’t feel it spoke to them. It is better to have open conversations with an audience than broadcast advertising. The company’s content marketing strategy was based on three elements: storytelling and consumer-generated content. It also emphasized a consistent brand experience. Coca-Cola now has almost 1.7 million Facebook fans and the campaign was used in over 70 countries.

Porsche wanted to influence the future car buying habits of Gen Z and millennial consumers. In a collaboration storytelling partnership, they used branded content like The Art of Drive to give a glimpse into the lives of innovators and creators. This included a Grammy-winning singer-songwriter and a tech founder. They used branded videos and interviews, panel discussions and editorial articles in Conde Nast magazines, which combined digital and traditional marketing. These stories were created to encourage aspiring creators to follow their dreams. Porsche hopes that these creators will consider Porsche when they are able to afford a car.

Marketing should be based on useful content

There are many opinions on what constitutes useful content. It is important to understand the needs of your audience before you can create useful content. What are their frustrations, needs, and challenges? It is not about what you can do to help the customer, but what you can do to help the customer. It should be entertaining and educational. It must also help the company achieve its goals.

This can be complicated. According to research from business-to-consumer content marketing, it is difficult to create content that appeals diverse segments of a target audience. Each business must define what content is valuable to them. Sometimes, content is valuable to the audience but not for conversion. Sometimes content is useful but not effective in converting customers.

Whatever content type you use, blog posts or social media posts aside, consistent content will keep your brand, product or service front and center. Google Analytics provides data that can help you determine what your target audience considers to be useful content. Consistent, quality content will draw and retain a defined audience and eventually result in a conversion.

Your Content Marketing Strategy

Like any other digital marketing strategy your content marketing strategy should be linked to your larger business goals. Do you want to launch a new product or expand into new markets? Or do you want to increase customer loyalty and enhance customer lifetime value? Identify your business goals and you can then create the framework for your content-marketing strategy.

Next, think about the topics that are relevant to your business and how you can connect them to your main business goal. For example, if you are a nursery that sells plants and wants to increase brand awareness, your topics could be “landscaping”, “vegetable gardening”, “annuals” or “perennials.”

Before you dive into the details of what you will create, it is important to identify and get to know your target audience. Remember that content marketing is about the people who consume your content and not you. It isn’t effective content marketing if it doesn’t provide entertainment, information, or education.

Knowing Your Audience

Good content marketing is all about defining your audience and tailoring your content accordingly. This is perhaps the most difficult part of content marketing, but also the most important. There are many ways to gather information about your target audience’s beliefs, interests, and problems.

• Talk to your sales team. No matter how small or large your sales team, they interact more frequently with prospects than any other. Your sales teams will be able to identify common objections, questions and concerns of your leads and provide insight into what drives customers to purchase.
• The data is important. To learn more about your visitors to your website, what pages they like, and what search terms lead them to your site, create a Google Analytics account. You can use Google Search Console for basic keyword research, or you can opt for a paid service such as SEMrush and Moz for more detailed functionality.
• Do primary research online. Your audience’s behavior on social media, review websites, and forums can reveal a lot about their issues. This can be a great tool to brainstorm content ideas.
• Contact them. Content Marketing Institute reports that only 43% B2B content marketers speak to customers directly. Open conversations are the best way to obtain accurate and current information. For feedback, you can conduct a survey, panel, focus group, or contact individual customers.

Once you have data about your target market, create customer-persona documents for your content marketing team. This will make your writers and designers very happy. However, a clear definition will help you in the next step of your content marketing efforts: choosing what types of content to create.

Content planning for content marketing

Marketers can make the biggest mistake of creating a bunch of different content pieces and publishing them all at once.

Even though they may be related in subject matter, their impact on your business will not be the same if they don’t relate to each other and work together to move customers through your sales funnel.

Your marketing funnel should guide your content production to get the best out of your strategy. Certain types of content are better for closing a sale than others.

Top Funnel Content

This content is for cold leads and prospects. These are people who have not heard of you, or don’t know enough to make a purchase decision.

Your potential customers should be excited about engaging with your business by reading top-funnel content. This phase is where humor, authenticity, and uniqueness are key. Top-funnel content has two main goals: to generate leads and nurture prospects. These are the types content that perform well as top-funnel content:

• Blog posts
• Lead magnets (valuable and free resources)
• Explainer videos
• Podcasts
• Newsletters that are helpful and/or interesting

Check out our video series to learn more about using content marketing to attract new customers through content marketing.

Middle Funnel Content

Your brand is well-known but not yet purchased by middle-funnel customers. They might not be able to fully comprehend your product or service, or see how it will improve their lives.

As a content marketer, your job is to help prospects in the middle of the funnel weigh their options and provide a deeper understanding about your products. This is the best content for the middle funnel:

• Infographics
• Events
• Flyers and one-pagers
• Webinars
• Software downloads
• Educational resources
• Emails from coupon or discount club
• Whitepapers

Bottom Funnel Content

Customers in the bottom funnel have their credit cards in hand and are ready for purchase – but they haven’t pulled that trigger. These customers may be former customers, who might be thinking about buying again.

Bottom-funnel content should be focused on securing the sale. It should demonstrate why you are trusted, exceptional value or the best at what your company does. It should encourage existing customers to return for more.

• Newsletters for companies
• Case studies
• Classes
• Landing pages
• Demo videos
• Reward programs
• Trials are free
• Postal and direct mail

Learn More: Try these Content Marketing Ideas

Writing creative briefs: The nitty-gritty

After you have identified the content that you require for each stage of your funnel’s stages, it is time to start writing your creative briefs. You can have a brief of any length, from one paragraph to several pages, as long as it clearly explains to your designers, writers, video editors and other professionals what you want to receive. These are some of the things you should include:

Headline or Title : You can plan your headlines, video titles and lead magnet titles based on what topics you are interested in or which keywords you prefer to focus on. Your title should be clear and concise. Prospects won’t read it even if you have great content.

Final format – What will the final piece look? What format is it? A blog post, PDF or printed eBook? Are you looking for video content? You can specify whether final files or design files are required for design content.

Distribution channels – Where will this content go? You could have it on your website, guest posting on a media site, YouTube or a podcast platform. A Facebook organic post requires different technical requirements and best practice than an Instagram post. So be clear about your expectations.

Word count: How long should it be if it is a written piece? Blog posts can be anywhere from 800 to 1500 words, while long-form content could range from 2,000 to tens or thousands of words.

Description and purpose: What is the content about? What questions should the content answer and how should it make the reader or viewer feel after they have viewed it?

Call for action: What should the prospect do after reviewing your content? Send an email, click a button or make a purchase?

References – If you have transcriptions from SME calls, URLs for reference URLs, images from Pinterest or Shutterstock (for designing projects), or any other information that will help your creative group see your vision, please include it.

Learn more: How to create a list of blog topics

How to create high-quality content marketing

We believe that content marketing success is more about quality than quantity in 2019. You will see the greatest return on your investment when you create top-quality content.

These are some tips to help you create content that is successful:

Keep in mind that you only get what you pay. Many content farms are still in the ground, charging very low for content creation. This comes at a steep price. Your content can be perceived negatively by others if it is unclear or poorly designed.

Focus on specialists and not generalists. It is easier than ever for you to find the right person with the experience and skills that you need. To find the right contractor, use freelance platforms such as PeoplePerHour and Upwork.

Measure, improve and share your content with the world. Use the tools you already have.

Do not be promotional. Content marketing is not about promotion. Ads are there for promotion, but even these ads are moving towards a customer-centric approach. You’ll create something that’s worth sharing and reading if you focus on your customer’s world.

Do the only thing you can. Having answers online is not enough to convince prospects. Share your unique viewpoint or story – no one else has the same gift. Your content marketing should have a unique touch that your audience will not find elsewhere.

The best AI content writing software might interest you. To maximize your content marketing, learn more about AI content creation.

You’ve probably spent some time writing content. It can be hard to write copy, especially when you have to consider search engine algorithms and your audience. It can be hard to create high-quality content that pleases both audiences.

There are many AI tools available that will help you optimize your AI writing. AI articles are a modern concept. You can use AI-generated content to create product descriptions and landing pages and for other digital marketing purposes. Machine learning is used by many tools to create unique content that avoids writer’s block. It also prevents plagiarism.

There are many article writing tools that you can use to find new content for your blog or for original content for your social media posts. This article will explain how article writing software works. You can also use this tool to create your next blog post!

Contents

• Evaluation of AI Content Writing Tools: Testing Criteria
• 1. Jarvis.AI
• 2. WriteSonic
• 3. Grammarly
• 4. Copy.ai
• The Final Word on AI Content Writing
• FAQs about AI Content Writing
• Author

Evaluation of AI Content Writing Tools: Testing Criteria

We’ve reviewed many content creators and used them to create blog articles that were based on content ideas. We want to find the best content generation tools. These criteria were used to assess these AI content-writing programs.

• Features We examined the images of each program to determine how they relate to readability and search engine optimizing. We also looked at features like natural language processing, reward, and type of content that the program produces.
• Ease-of-use: We also assessed the ease of using each program. It doesn’t matter if the program has SEO features, it should still be easy to use. The more intuitive the program, the better.
• Value for money: Each program was evaluated for its value. We compared the features and the use cases of each program, and weighed the costs against the benefits. This allows small businesses and bloggers to find the best tool for their needs.

These criteria were used to test several options and we finally came up with the top AI content writing apps.

1. Jarvis.AI

Pricing The program starts at $29 per Month. Unlimited packages cost $110 per month. This program is ideal for anyone looking to learn digital marketing.

The best tool for digital marketing is the webcam

Jarvis is without a doubt one of the most popular AI content writing programs. This software can be used to create articles and social media posts. This program is for you if you need digital text.

This program was one of my favorite tools for digital marketing. This program has the greatest advantage: it can create full-length blogs in just minutes. This program can create short-form, long-form, or in-line content. You also have the ability to modify the content.

Engaging social media ads, compelling website headlines and blog entries can all be created. Templates allow you to control the content that the program creates.

Pros

• The program has already accessed a large amount of information on the internet. This allows it to dictate its content production.
• There are many templates included in the program that you can use to personalize your content.
• It features an easy-to-use dashboard and a customer service team that can respond to any of your questions.

Cons

• You should ensure that the program does not perform all fact-checking by itself.
• It is not capable of keeping up to date on current events so it is probably not the best choice for news articles.
• It’s a little more expensive than other options.

This program could be for you if you’re looking for an advanced, customizable tool for artificial intelligence writing.

Read our Jarvis.ai review

Find articles like this on Article Market, your source for high quality blog posts.

2. WriteSonic

Pricing There is a free plan that will give you 10 credits. Unlimited credits are available for $45 per month.

Ideal for:Bloggers or content marketers who need to produce large content volumes with a restricted budget.

WriteSonic helps you create high-quality blog posts in a short time.

WriteSonic is a great option if you’re looking for a marketing program that’s affordable, easy to use, and allows you to create beautiful content. WriteSonic is a cutting-edge program that will allow you to create high-quality blog posts in a short time. This program is a great choice if you are looking for unique, repetitive content.

There are many ways to create advertisements, blog posts, or articles. The tool is easy to use even if you don’t have any technical background. It is easy to use and doesn’t require you to learn a lot of writing tools. WriteSonic is a popular choice for anyone who needs to quickly create content.

Check out our WriteSonic review

Pros

• The program is also available in a free version.
• You have many options for templates to help you control the production of your content.
• This program is very fast and allows you to create large volumes of content quickly.

Cons

• Artificial intelligence engines are not as well-trained as other options.
• If you want to achieve great results, it is worth doing extensive research before starting.
• Sometimes the word choices and proofreading of the program may be suspect. Always review your work before posting.

This option can help you save money and time on content production.

3. Grammarly

Pricing: There is also a free version. Premium version: $12 per month billed annually.

Ideal for: Anyone looking to improve their work and create a professional product.

An excellent tool for artificial intelligence writing

Grammarly is something you may have used if you’ve been posting content online for some time. Grammarly is not an engine that will produce content for you but it does have a powerful artificial intelligence writing tool which can assist you with word choice as well as stylistic options.

Grammarly is available for free. It can correct grammar, punctuation, spelling and other errors. Grammarly Premium will give you access to many other features.

Premium versions include a plagiarism detector that will help you ensure your content is original. The premium version also helps you to strike the right tone and avoid repeating words. It can also correct long sentences. Grammarly Premium is a great tool to help you make stylistic decisions.

Check out our Grammarly review

Pros

• Premium version allows you to make word choices and style suggestions. It also includes an artificial intelligence engine that will help you strike the right tone.
• It is easy to use and provides suggestions for automatic rewriting.
• This program is also available in a free version.

Cons

• The free version of the program is limited in its functionality and doesn’t offer any stylistic or word choices.
• There is no content generator engine within the program that can generate your content. Sometimes, the plagiarism checker will highlight items that aren’t actually plagiarism.

Grammarly is a program that will help you improve your writing and create a professional finished product.

4. Copy.ai

Pricing: The solo package starts at $35 per calendar month, billed annually. Enterprise plans can be customized to suit the needs of your company.

Ideal for:Anyone looking to have more control over the final outcome of writing in multiple languages.

You can find many templates to help you speed up your copywriting

Copy.ai is another program that you might consider when it comes to AI content writing. Copy.ai is a program without a Content assistant. It is not likely to help you create blog articles.

However, you will find many templates to help speed up your copywriting. There are many templates to choose from. You can choose from product descriptions, startup tools and website copy.

These templates can be used to fill out forms and then the AI engine will do the rest. You can also use a Chrome plugin to create copies from any location on the internet. Copy.ai is quickly becoming a popular option for content writers looking to speed up the writing process.

Pros

• This program can produce content in multiple languages.
• Even with the lowest plan, unlimited content creation is possible.
• Chrome Extension makes it easier to access the engine at any time.

Cons

• Live chat support is not available in the program.
• This program cannot produce long-form content. It is therefore not ideal for creating blogs.
• Before it can create content for you, you will need to fill out a template form.

Copy.ai may be worth a look if you’re looking for high-quality content.

The Final Word on AI Content Writing

Anyone who has worked in copyrighting knows that it can be difficult. There are programs that make it easier. These programs can help you with AI content writing.

There are many types of these programs. You can create content from scratch with some programs, while others allow you to access templates that you can customize.

Consider the cost of the program, its quality, and whether they are able to meet your business’s needs. This will help you choose the right program for you. These programs can be used to overcome writer’s blocks and save time and money in the production process.

FAQs about AI Content Writing

Is AI going to take over content writing in the future?

Artificial intelligence programs will never be able to replace human writers. You should carefully read the content that you have created using these tools before you publish it.

Does AI write for free?

If you’re looking for content-writing programs, there are many options. Although there are some free programs that can produce content for you the premium versions will always be better than the paid ones. You need to choose a premium program with lots of positive reviews and customizable options if you are looking for a great program to help you create content from scratch.

Let’s face it, all the effort, time, and brainpower that you invest in blog articles for your brand is useless if nobody sees it. You can share your blogs via social media and with your email subscribers. Many brands rely on search traffic to make their businesses successful. This is where SEO content comes in.

Search engine optimization (or SEO) is the art of making search engines understand your content. When someone searches for what you offer, they will be able to find you higher up in search results.

This quick guide will show you how to create SEO-optimized content. It also explains why SEO is the king in every content strategy.

Table Of Contents:

What is SEO?

SEO is the process of optimizing written content for search engines. SEO optimization can make it easier for search engines to find blog posts, websites, landing page, images, and other content.

Let’s take, for example, the possibility that your company provides a media monitoring platform (like Meltwater!) People searching for “reputation management”, “how to contact journalists”, or “PR marketing strategy” should be able to find you before your competitors. SEO content can help you increase your search ranking.

SEO is a combination of many moving parts.

• On-page SEO
• Off-page SEO
• Keywords and keyword research
• LSI keywords
• Backlinks
• Anchor text
• Title tag and meta description
• Links to internal resources
• Links to external sources
• Rate of bounce

Although this is not an exhaustive list, it gives you an idea of the size of the SEO landscape.

SEO is Important for Content Writing

Google algorithms favor high quality content. It considers many factors when determining content quality, including the presence of external links and internal links, keyword frequency, placement, length and other factors.

Google’s purpose is to provide the most relevant search results for its users. It therefore looks for signals which indicate a good matching between query and content.

You have better odds of being ranked for keywords you are interested in if you create high-quality content.

Ranking is importantespecially for SEO content writing. It helps drive more people towards your brand. The more people discover your brand, you will become more authoritative.

When someone clicks on your content in the search engine result page ( SERP), it means that Google most likely returned a good match. This makes you more authoritative and improves your rankings!

SEO content can help you earn free website traffic. Search engine optimization puts you in front people who are actively looking for the products or services you offer. This can lead to lower customer acquisition costs and a decrease in ad spend. It also increases brand awareness.

How to think about your SEO Content Strategy

It’s not enough to simply check the boxes on a list with SEO-focused suggestions. SEO-friendly content is not a random thing. How every marketer should approach content marketing:

In SEO, Keyword Usement

Every SEO content strategy is driven by keywords. A keyword is an expression that someone types into Google to search for information, a product, or a solution.

To find keywords that are relevant to your industry or niche, you can use data driven SEO tools such as AHREFS and SEMRush. You should choose keywords with high search volumes and low competition.

Place your keywords

is also important. This refers to the place where your keywords are placed in your content.

The focus keyword for your website should be…

• Title (and title tag, meta description)
• first paragraph
• Conclusion
• At least one H2 header in the content
• Sprinkled throughout the rest.

Do not use the same keyword too often to get flagged for keyword stuffing.

Use LSI keywords

Latent Semantic Indexing keywords (LSI keywords) should be included. These keywords are related keywords.

An example of an LSI keyword is “search engine optimization” and “SEO copywriting.”

Consider search intent

The intent behind any keywords that you select is also important. Keyword intent is the user’s thought process. Why would a user search for this keyword?

If someone searches for a “red jacket”, chances are that they will want to purchase a red jacket. They won’t be interested in learning how to make a red jacket or when blazers first appeared in the fashion world.

The most popular search intent types are informational and transactional. Long-tail keywords allow you to be more specific about the types of searches you are aiming for.

Your content should have internal links and external links . These quality indicators are . This is a great way to give access to additional information and sources that support your content.

You should aim to use links-building from other sources that point back at your website. Search algorithms should consider inbound links as a sign that other sources have found your content trustworthy and high-quality.

SEO Content Ideas

Write about topics that others care about if you want to improve your ranking. Find out what people are searching for , and then build your content ideas around these keywords.

This goes back to keyword research. You can reach more people if you find high-volume keywords.

SEO Content of Quality

Google is focused on quality content. Google’s main goal is to provide quality content. However, the term “quality”, is subjective. How can you make sure your content is better than content that is already ranking well?

Well-written content is not enough to make your content well-optimized.

It is best to search for information about topics you are interested in writing about. Be aware of the links to them, the length and any missed opportunities to improve (e.g. Adding an image, infographic, or other content. ).

Consider the user intention. Also, make sure that you are writing to address the reason for the search. The intent of your audience should dictate the keywords you choose.

If everyone is writing detailed guides on a topic then chances are that you won’t be able to write a blog post of 500 words on the same topic and expect it to rank well.

7 SEO Content Writing Tips You Should Try Right Now

Let’s now put this knowledge to use in our writing. These SEO content writing tips will help you to create your strategy.

1. Write for humans first, then algorithms second

SEO copywriting must appeal to algorithms but make human readers happy. Remember that you are writing for real people. Don’t make your writing too formulaic or robotic so it doesn’t lose any emotion and clarity. This investment can have a significant impact on your campaign’s performance via semantic SEO.

This is particularly important if content marketing is part of your PR strategy. PR is about humanizing your brand, appealing to your target audience and building emotional connections.

2. Double the impact of your headline

Your headline will be the first thing that users see. It will help them determine if your content meets their needs. Research shows that 70% of people only read headlines before sharing articles.

You need to create a headline that sets the right expectations and encourages people to share your content.

3. Add a Meta Description

Meta description is a short snippet that appears below the search result. This preview explains the content of the article to the user, and can encourage them click through.

Google may create a meta description for you based upon your content if you don’t specify one. It is best to decide how the meta description should read. It is usually easier to make your meta description more compelling than search engines.

Your main keyword should be included in your meta description. Give a brief description about what your content is all about.

4. Illustrate with Images

Images can break down long walls of text, and make your content more appealing . Images can also be used to illustrate your article or story and give the reader more value (think graphs, charts, etc. ).

A further layer of interest is how images can assist the visually impaired. Google is now favoring websites that are more accessible. Images with descriptive alt text enable all users to have a better browsing experience.

5. Write long-form content in short sentences

The average person reads between 7th and 8th grade. Your content should cater to this average reader. Short sentences (less than 20 words) support user-friendly content. It’s also easier for algorithms to scan and comb your content, especially long-form.

6. Keep creating new content

Another indicator is the age your content. SEO content marketing is not a one-and done activity. It’s an continuous process. Creating new content regularly will help you build authority and brand recognition.

Also, you can update existing content by adding new links, stats and images. When content is updated, search engines notice.

7. Hiring an SEO Copywriter

Hire someone who is skilled in SEO if you aren’t ready to tackle an SEO strategy on your own. A SEO copywriter can be like a secret superpower, helping you to immediately start leveraging all these tips.

Tools to help you with SEO Content Writing

There are many tools available to assist you in your SEO content marketing journey. You can use the right digital marketing tools to help you identify topics to write about, optimize optimization, track analytics, and perform performance monitoring.

These are our top tools for SEO in no particular order.

UberSuggest

UberSuggest is an easy-to-use, yet powerful tool for keyword research. You can try it for free and get a long list relevant keywords, search volume, difficulty, and other information.

ahrefs

Larger agencies use ahrefs to do more advanced keyword research and build backlinks. This tool will monitor your backlink performance and allow you to monitor your brand authority. You can also see which keywords are being ranked for by your competitors so that you can outrank them.

Hemingway App

Hemingway App is a free online tool that helps with SEO writing. This online tool allows you to copy and paste content and then “grades it” based on its complexity. This tool helps you to appeal to both your target audience as well as search engines by highlighting areas you can simplify.

Meltwater

Meltwater’s comprehensive suite of social listening and brand management tools, as well as competitive insight tools, can help you plan your content creation strategy. Get real insights from consumers to help you choose what topic to write about. Monitor your social performance across multiple channels and share it with others to see where and how you are moving the needle.

For a free tour, fill in the form below!

It takes all pieces of a large puzzle to write SEO content. It gets easier as you practice. This guide to SEO can be used to help you get started and see your results grow.